每日星报的发行量已经激增10%，这使得它俨然眼下报纸价格大战中的最大赢家。
每日镜报的报价从32p降到了20p,但是读者不增反减，而它的冤家对头，太阳报却在这场发行大战中高奏凯歌。
每日星报在伦敦的零售价还是10p,它的净发行量在去年一年一路飚升到672,469，但是仍远远落在太阳报和镜报的后面。
据发行量统计局的最新数字显示，镜报6月的净发行量－－包括折扣部分和国际销售部分－－同比下降了3.56%，至2,116,717。
与之对照的是，太阳报同期的净发行量增长了超过2%，至3,524,673。
镜报销售纪录与2001年6月相比走低，一个原因就是在去年的大选期间，报纸操作得很好，而大选正好是在6月。
然而，月同比数字并未有任何喜人的征示。
5月以来，镜报的净发行量跌落了0.57%，而太阳报的销售则增长了1.9%。
上个月星报的发行量下跌了1%多一点。
镜报编辑皮尔斯莫根曾说到，他并不介意他的报纸发行量下降，因为，不像他的对手们，他在追求 “伟大的新闻主义而不是蝇头小利。”
“最有意思的是，带来我们在销量上的最大辉煌的，有一次是美国的Pilger事件，还有一次是阿富汗枪击运动场妇女事件真相的报道，”他说。
该报最近关于一些严肃话题的报道，诸如美国的政治，阿富汗的饥荒，英国对以色列的军事支持，以及摩根马的犯罪率上升的报道，并未因销量的下降而有所收敛。
“这与季节性的风潮是一致的，磆，考虑到50年节与世界杯对全国性早报的影响，这其实是一种很有生气的操作方式，”镜报的一们女发言人说。
“太阳报的销量上升了一点，是因为它在全国都只卖20p。我们下降了一点，因为我们只在一半的地方卖20p,而世界杯的及时报道又抢去了不少天的销量，”莫根说。
“在售价为20p的地方，我们一天的销量仍有超过8%的增长，这比我们的预期要好，这让我们很欣慰。
“太阳报的零售价一旦回涨，将会失去20多万的销量。我早都说过，明年的这个时候我们的销量会略有增长。咱们就等着瞧吧。”
来源：www.media.guardian.co.uk,中华传媒网编辑Danny編译
Star shines in ABCs
Ciar Byrne
Friday July 12, 2002
Daily Star
The Daily Star, which has boosted its circulation by 10%, has emerged as the biggest victor in the newspaper price wars.
The Daily Mirror, which slashed its cover price from 32p to 20p, lost readers while its arch rival, the Sun, claimed victory in the circulation battle.
The net circulation of the Daily Star, which still costs just 10p in London, has soared to 672,949 over the past year, although the paper still lags far behind the Sun and the Mirror.
The Mirror's June net circulation - including discounted and international sales - dropped 3.56% year on year to 2,116,717, according to the latest figures from the Audit Bureau of Circulations.
In contrast, the Sun increased its net circulation by more than 2% over the same period to 3,524,673.
One reason for the Mirror recording lower sales than in June 2001 is that the paper performed well during the last year's general election, which took place in June.
However, the month-on-month figures do not offer much encouragement.
The Mirror's net circulation has fallen by 0.57% since May, while the Sun's sales have increased by 1.9%.
The Star's circulation fell by just over 1% in the last month.